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Event date | 08 October 2007
Event Venue | The Sage Gateshead, North Esat England
More Details | World Travel CEO Forum |
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| Mapping tomorrow's travel, today |
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The first annual World Travel CEO Forum opened
in Britain's northern city of Newcastle
Gateshead on October 8th 2007. Over 80 experts
and travel industry figures attended the meeting
to see how the travel industry is shaping our
future. Climate change was top of the forum’s
agenda and the message that delegates took home
was that the tourism industry needs to speak
with a unified voice when dealing with mounting
pressure from environmentalists.
Ranjan Singh, CEO of isango! will be speaking on
The New Media Challenge, his talk will cover
Travel firms and CEOs are well aware that the Internet has been the great enabler for the global tourism trade. Yet the environment is shifting again, new patterns of investment are needed. Digital evangelists are preaching the gospel of Web 2.0. The dawn of social media and user participation is already with us. Just look at the rise of MySpace, YouTube, Facebook and the ever-growing number of bloggers.
Should your company be joining the conversation? Many already have, however many more in the sector have yet to make their brand a part of our collective daily discourse. This is the ultimate challenge of the new media era. In this session you will understand the big picture initiatives and strategies that could affect your business. How can you channel success when your brand is uncontrollably flowing around the webisphere?
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